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FOR IMMEDIATE RELEASE
April 9, 2008
Contact:  Heather Tien
HKA, Inc.
Tel:  714-426-0444
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MyPrint Inks Five-Year $50 Million Licensing Deal With Jessup Media for Health and Fitness Industries

Irvine, CA, April 9, 2008 - MyPrint Corporation (www.myprint.com) today announced a global licensing agreement with Jessup Media that will expand its eTools (™) software (www.etoolsproducts.com), a brand asset managing solution, into the health and fitness industries.

The deal is MyPrint’s first licensing agreement with an advertising agency and represents a minimum $50 million in revenue for MyPrint over a five-year period.

MyPrint’s eTools (™) is an innovative, end-to-end brand asset solution for enterprise-level organizations. MyPrint’s customers include large franchised or multiple-unit, corporate-owned businesses that require online management, creation, production and distribution of printed materials and marketing collateral.

Jessup Media, an Irvine- based advertising and marketing firm that specializes in the health and fitness industry, has obtained the exclusive licensing rights to MyPrint’s eTools (™) software for the health and fitness industries. Jessup Media’s clients include independent and franchise owners for several major health club, spa and smoothie chains.

Brian Vogel, president of brand management and creative for Jessup Media, commented, “eTools (™) is going to drastically change and enhance the way we deliver our creative and marketing strategies to our clients.

“With eTools (™), direct access by our clients to marketing solutions and printed collateral is immediate. Our clients no longer have to wait in line for production of personalized P.O.P, flyers, posters, etc… You name it, eTools (™) can handle it.”

Jessup Media clients will be able to go online and, with the push of a button, create a personalized marketing piece based on their branded, creative campaigns.

Kent Barkouras, Myprint CEO, added, “This is the first of many licensing opportunities we will be acquiring and we are very pleased to begin our licensing relationship with the Jessup Media team. Early in the development of eTools (™), we identified advertising agencies as an important resource to utilize as we scale the use of our software in a variety of vertical markets.”

Vogel pointed out that Jessup Media had been searching for a solution to single delivery methods and is fortunate to have found eTools (™) as the answer.

“eTools (™) combines the quality printing and service that MyPrint already offers, with the new software solution, allowing us to consolidate all of our delivery and printing needs in one cost-effective company. This allows us to concentrate our efforts on expanding our agency and client base.”

Keven Griffin, Vice President of Business Development for MyPrint, spearheaded the agreement between MyPrint and Jessup Media.

About MyPrint Corporation

MyPrint Corporation, headquartered in Irvine, Calif., provides national customers with unique on-demand complete business solutions, including software applications, print-on-demand, commercial printing, direct mail, fulfillment, and inventory management. MyPrint Corporation serves leading corporations throughout the United States and Canada in industries ranging from hospitality and entertainment to travel and manufacturing and has begun offering its eTools (™) software application through a licensing model. For more information, call the Company's headquarters at (949) 261-0333, or visit the Company's Web site located at www.myprint.com.

About etoolsproducts.com

eTools (™) is a spin-off of a leading next-generation print company, Myprint Corporation. eTools (™) offers revolutionary and innovative brand asset management software products and solutions to large restaurant organizations. The company's software applications enable large restaurant chains to simplify the process of managing brand assets. Historically, operators of large restaurant organizations have had difficulty managing menu, national P.O.P, and local store marketing campaigns. With eTools (™), franchisees and corporate users can quickly access a visually driven online catalog of corporate designed materials that can be customized, proofed and ordered online. The products offer workflow and other approval features and provide detailed reporting capabilities. The company’s current list of clients includes leaders in Quick Service, Fast Casual, Casual and Family Dining categories. For more information on the company, please go to www.etoolsproducts.com or call Mark Lucas at 800-573-5714.

About Jessup Media

Jessup Media, an Irvine, Calif.-based advertising agency, provides brand support, creative campaigns, media buying and selling, custom publishing, marketing and entertainment industry co-promotional alignment for major brands in the health and fitness industry, both nationally and internationally. For more information, call Jessup Media’s Senior Publicist, India Macatee at (310) 866-8429 or visit the Company’s website at www.jessupmedia.com.

 






 

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